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Insurance Leads: A High ROI Alternative for Your Advertising Dollars

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Insurance Leads: A High ROI Alternative for Your Advertising Dollars

 

So, you’ve got your business started. It’s time to keep it rolling.

 

The key to a successful insurance business is to have a consistent flow of leads to contact. You could try advertising, cold calling, and other things in the marketing play book. But, at the end of the day, it all boils down to meeting your bottom line.

 

Online Insurance Marketing: Advertising costs are significant! And unfortunately, insurance happens to be the most competitive industry online, which translates to extremely high marketing costs for agents. Even with strong brands and large marketing budgets marketing online takes time and you need to be able sustain your efforts online to to be able to compete.

 

Cold calling. on the other hand, should cost less. But there is the downside, it is very tedious and requires a lot of man hours from your staff. It would be difficult to go blind and call people for your services, expecting to get some leads after many tries. That would require too much attention when you should be using all those focus on closing sales.

 

An alternative is getting an insurance leads provider. There are two types of leads providers: Exclusive and shared. Shared leads mean that the prospect information can be sold again to other insurance agents by the provider. On the other hand, exclusive leads give you sole ownership of pursuing the prospect.

 

They differ in price, too. Shared leads are less expensive, sometimes free, while exclusive leads cost higher. You must weigh each type of leads according to your business capabilities and available resources. In the end, a failed shared lead will cost you time. And that would be similar to losing money.

 

 

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