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Insurance Marketing Ideas: Better Use of Personal Cards

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Insurance Marketing Ideas: Better Use of Personal Cards

 

Personal cards are one of the oft neglected insurance marketing tool in every agent’s arsenal. They are as inexpensive as they are simple. They give a personal touch to how you reach out to your prospects. At the same time, they give you added opportunities to connect and have an audience with your leads. Their role, however, is often neglected because many businesses do not know how to use them appropriately.

 

The use of personal cards can be found in many professions. It is more so in sales, insurance marketing, and other related industries. It’s a powerful way to build a business. Below are some ways where you can incorporate the use of personal cards to your insurance agent marketing ideas.

 

After talking to a prospect who said no – whether or not you feel that a prospect is interested in your product, it is a good idea to circle back with him after a conversation. Send out a personal card to show your gratitude for his time. You may even show your willingness to accept future business from him by leaving your contact number.

 

After a presentation – presentations can be a bit intimidating for some members of the audience. These prospects may have questions or concerns that they can’t voice out in front of a crowd. By reaching out to them through personal cards, you open the line of communication that is necessary to get a sale.

 

When you haven’t heard from a prospect – following up with your prospect can be tricky. It requires subtlety, lest you don’t care about being seen as obtrusive. Sending out personal cards will do the trick. You can re-introduce your agenda to your prospects and at the same time, agree on how to proceed.

 

For more ideas on insurance marketing, visit us at the Parasol Leads Discussion Board and join the conversation.

 

 

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