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3 Ways You Can Generate New Car Sales Leads


Car Lead Generation   New Car Leads  

Sell More New Cars with These Lead Generation Tactics

 

Closing new car deals is a lot easier when you have quality leads. Car dealerships are always looking for more leads, potential customers ready to buy a new car. As a car sales manager, you’re probably fed up with trying to generate high quality new car sales leads on your own, but there may be some lead generation strategies you haven’t tried.

 

Here are three new car sales lead generation strategies to help you reach your annual sales targets.

 

Create a Blog & Generate Quality Content

 

If your car dealership doesn’t have a blog up on your website, it’s time to launch one. Content is a great way to drive prospects to your website and to your dealership. Regularly publishing content that is optimized for SEO can generate quality leads.

 

You can leverage an employee to write one to two posts per week or outsource the content to a freelancer. The writer should be aware of basic SEO practices and English should be their first language. Create a content calendar, so you’ll remember to post on the same days. Make sure to write content you’re target audience would want to read and targets prospects who are ready to purchase a new car. An example could be “3 Ways to Tell if a Car is the Right Car for You.”

 

Remarket to Former Customers

 

Repeat customers can generate a lot of revenue for a dealership. Your sales team should keep regular communication with past customers. You probably have the email addresses of former customers or prospects. With an email address, you can create highly targeted remarketing campaigns.

 

You can follow your past prospects and customers across the web and on social media. Keep them informed of special promotions and new car deals to get them back into the dealership. Advertise new models online and through email to entice past customers to trade in their old vehicle for a new one.

 

Rank Your Website

 

If your dealership website doesn’t rank for highly searched terms, it’s time to invest in SEO. Optimize your webpages for SEO and start creating more content. Video content is in high demand right now by search engines, social media platforms and customers. Create short videos about your dealership, what makes your experience different and new car lines to bring people to your site and through your door.

 

If this sounds like a lot of work, that’s because it is. Don’t have time or resources to invest in these new car sales lead initiatives? Buy new car leads from Parasol Leads. Contact us today to learn more.

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