3 Ways to Grow Your Insurance Sales
Grow Your Insurance Agency with these Secret Weapons
Generating insurance leads isn’t easy work. Insurance agents face a wide range of challenges as they attempt to find new customers in an ever growing and competitive market. With so many insurance companies out there, how do you set your business apart?
Optimize Your FAQ
One way to grow insurance lead generation from your website is to maximize your FAQ section. Many customers visit FAQ sections before making purchasing decisions. Many of your visitors come to your site by typing “why” or “how” queries into search engines. so it’s natural they will gravitate towards your FAQ or “Why Choose Us” pages. Help your FAQ section rank organically on search engines by optimzing for high volume queries. Make sure to answer popular questions, and provide valuable information about your company and practices. Include a strong call to action on your informational pages to inspire form submission.
Video Marketing
Video content marketing is growing in popularity, and is becoming a powerful lead generation tool. Based on data compiled by Digital Sherpa, 75% of users visit a website after viewing their video. In order to generate leads from your video content, require prospects to provide an email or an opt-in to access your video. Keep videos short and to the point. The type of content you provide should be based on audience interests. The goal is to intice the visitor to submit their information.
Finalize Your Target Audience & Go After Them
It’s extremely important to define your target market. Whether you’re selling Medicare insurance or auto insurance, it’s important to define who fits within your target audience. You may already know your market, but if you don’t you can use tools like Google Analytics to help you define them. Google Analytics can provide you with the gender, age and interests of your current audience. Once you’ve finalized your target audience, go after them on marketing platforms like AdWords and Facebook. Use all targeting available to you to narrow your audience, and drive more conversions. Your CPC may be higher, but your conversion rate should be too.
Contact Parasol Leads for high quality insurance leads. Improve your ROI and grow your insurance business today.