The 4 Ls of Insurance Lead Generation
How to Generate More Insurance Leads from Lead Generation Strategies
Audiences no longer want their attention bought, they want you to earn it. Insurance lead generation strategies need to be updated to better meet the needs of the insurance consumer. The first step to better insurance lead generation is to create compelling content. Insurance companies will need to use that content to convert website visitors to qualified leads.
Here are the four steps to better insurance lead generation.
Insurance Lead Capture
Statistics show that about 50 percent of your visitors won’t return to your site if you don’t capture some form of information from them. An email address is your primary goal, but your visitors aren’t always willing to up this information without receiving something in return.
For years, this meant adding call-to-action buttons, but those loud orange buttons have become synonymous with spam – leaving visitors reluctant to give up information. In the year to come you’ll need to mix up your inbound marketing strategy, and give before you expect to get. This begins with making sure every step of the marketing process is valuable to the user.
Insurance Lead Magnets
Most insurance marketers fail to fill the hole that exists between the traffic generation stage and the lead generation phase. The result is a lot of one-time visitors who avoid your attempts to capture their information, and never interact with your brand again.
Insurance lead magnets are tools that provide value to your website visitors in exchange for their contact information. The goal is to receive permission from visitors to follow up. Lead magnets can include training videos, free trials, webinars, ebooks, white papers, bonus tips or an interview with an expert.
By offering educational tools free-of-charge, you’re giving insurance prospects something of value in return for the ability to contact them with your offers.
Insurance Landing Page Conversion Techniques
One of the most important aspects of paid lead generation is your landing page. Landing pages should exist separately from your website, and are used to track success and improve performance of paid marketing campaigns. Landing pages should be designed with user experience in mind, be mobile optimized, have a strong call to action, offer content materials, and answer the searchers query.
Insurance Lead Generation Companies
Insurance lead generation isn’t easy, but insurance lead companies can help. The best insurance lead companies provide both shared and exclusive insurance leads. Parasol Leads is an insurance lead company that generates lead through both inbound and outbound marketing efforts.
Learn more about our insurance leads, and how you can become a buyer today.