Generate More Insurance Leads with a Marketing Plan
Create a Marketing Plan for Your Insurance Agency and Sell More Insurance
Are your marketing efforts dysfunctional or disorganized? You can’t grow your insurance lead gen, let alone your insurance sales without an effective marketing plan. While taking the time to sift through your various campaigns may seem tedious, it’s necessary to optimize and make the most of your efforts.
Not sure where to start? Here’s how to get started with your insurance marketing plan.
Start Simple
Brainstorm best ways to educate your target audience . Define your target audience by analyzing your existing customer base. There are marketing tools that can help identify your target market, but you can also lean on market research and website data. Google Analytics and AdWords campaigns can tell you valuable information about your website visitors and leads. Likewise, social media sites like Facebook and Twitter can give you audience insights.
Focus on the Funnel
Focus on providing your message to your target audience. Avoid company comparisons, and focus on moving prospects down the funnel and closer to converting. Create a content calendar that focuses on bringing prospects down the marketing funnel, providing them with information about your agency and what sets you apart.
Set Revenue Goals
Sounds simple, but it’s a vital part of your marketing plan. Once you have goals, map out how to reach those goals monthly, quarterly and annually. Establish key metrics. In order to reach goals it’s important to track trends and establish realistic projections. Pay attention to conversions to optimize your campaigns for maximum revenue.
Survey
To build a better marketing plan you have to understand your traffic. Conduct survey’s or add a field to your web forms to find out how your visitors/prospects are finding your company. Once you identify your biggest traffic sources you can allocate budget and time accordingly.
Need help generating insurance leads ? Contact Parasol Leads today for quality leads. Set filter criteria that meets your insurance agency needs. Sign up to become a lead buyer today.