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4 Things Not to Do to Close Internet Insurance Leads


Insurance Agent Blog   Internet Insurance Leads   Insurance Sales  

How to Work Insurance Leads for Better Results

 

Everyone knows the best insurance leads are referrals, but they don’t come through every day in a high enough volume. To grow your insurance business and close more deals this year, you need to invest in an insurance leads service.

 

Insurance lead generation companies provide internet insurance leads in a high enough volume to help you keep your agents busy, but that doesn’t necessarily mean they’ll close more.

 

Even the best insurance leads can’t help you reach revenue goals if your team doesn’t know how to work them. Here are ten things not to do to close more internet insurance leads.

 

 

  • Not knowing where your internet insurance leads are coming from.

To close leads you buy from insurance lead aggregators, you need to know where the customer is at in the buyer journey. How and why did they become a lead? When someone becomes an internet insurance lead they’ve most likely visited a landing page and filled out a request for a quote. They most likely did this with some hesitancy, since people today are aware and dread the follow up process.

 

Keep the process in mind when contacting your insurance leads. Bare through their frustrations and be ready to provide them with a great customer experience.

 

 

  • Waiting too long to contact your leads.

 

 

People today are used to instant gratification, especially when shopping online. When they request a quote, they typically do so on multiple sites so that they can compare rates from different providers. If you wait too long to contact your warm leads they’ll become cold.

 

According to a study by professor James Oldroyd, waiting 30 minutes to contact a lead makes your chances of closing 100 times worse. That means your $15 lead is only worth 15 cents if you wait 30 minutes to contact them. You’re less likely to close an internet insurance lead if they’ve already been contacted by several agents.

 

 

  • Not sharing all potential discounts.

 

 

Most people who fill out online insurance quote forms don’t pay much attention to what they’re filling out. They want to complete the form is quickly as possible and could be missing out on discounts. If you can’t get an insurance lead on the phone, include all discounts they may qualify for in your follow up email.

 

Don’t worry if they end up not qualifying and the quote increases. It’s easier to explain that, then to explain why you haven’t closed any internet leads this month. People who fill out online requests for insurance quotes are often seeking the lowest possible price. Not including all potential discounts could cost you the sale.

 

 

  • Not being personable.

 

 

Chances are, you aren’t the only personal following up with your insurance lead. It’s important to stand out. You may only have a few minutes on the phone or just the content in your email to hook a lead. It’s important to stand out by being personable.

 

Make your contact feel comfortable speaking with you and let them know you’re deeply interested and invested in providing them with the best insurance for their individual needs.

 

 

  • Not reading the insurance lead reviews.

 

 

It’s important to read what other people say about a company’s internet insurance leads before you buy a bunch of leads. Read insurance lead reviews before you buy to ensure you’re getting what you paid for.

 

Insurance lead aggregators drive targeted consumers to insurance request forms, but it’s your job to turn those visitors into customers. Avoid common mistakes and close more internet insurance leads. Grow your business even more with Parasol insurance leads.

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