Insurance Marketing Tips: How to Start Calling Your Insurance Leads
Insurance Marketing Tips: How to Start Calling Your Insurance Leads
How do you start calling your Insurance Leads prospects?
After acquiring insurance leads , an agent’s dilemma doesn’t stop there. When you have a newly acquired list of insurance leads in your hands, you will most probably feel anxious about when to call your insurance leads and how to contact them. After all, your goal is to get them to buy what you are trying to offer them. You have spent a good amount of efforts, time and money for these leads and you will make sure that you do not blow it with the first attempt to contact them
Three important tips on how to start calling your insurance leads:
1. Keep it positive.
Experiencing rejections in the first calls that you’ve made can sometimes affect the way you deal with your next lead. Rejections can be discouraging especially when you’ve had it many times earlier, and you may loose a lot of positivity during the next call. While this is understandable, there are ways for you to overcome fear of yet another rejection. Do a little positive self-talk and convince yourself that you are only doing your job. Remember that it takes a lot of guts to be into sales and you have to accept the fact that rejection is always a part of it. There is no reason to be discouraged and no reason to be too sentimental about the last conversation that failed. Always start with a clean slate and consider the new lead as a fresh start. Regard rejections as means for you to find out why they have rejected you and to fine-tune your methods until you get it right.
2. Avoid Mudslinging
Mudslinging does more damage to you than good. If you keep on talking about your competitors’ negative aspects too much, it will only make you sound too desperate to close a sale and will only lead your prospects to realize that you are in fact trying to advertise your own right from the start. Worse, you will make your prospects think that you are trying to win an advantage over your competitors in such a negative manner. Instead of attacking your competitors’ businesses, focus on the positive attributes of your own business and highlight or emphasize these to your prospects.
3. Try not to sound too boastful.
Do not sound like an advertisement when you talk about what you have to offer. Avoid enumerating the awards you’ve received as an agent, or how great your business is. When it is time to contact a lead, try to be solution-focused. Find out what your prospects are most concerned of and try to sound more helpful by letting them know that you just have the right solution to their needs. Emphasize the positive aspects of your business that is most relevant to their current needs and highlight the distinct features of your business that meet their specific needs.