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How to Run Successful Insurance Lead Ad Campaigns

Insurance Marketing   Insurance Agent Blog   Insurance Sales  

Things to Consider When Running Insurance Lead Ad Campaigns

 

Many companies rely on large online lead generation campaigns to generate inbound leads for their growing sales forces. A high volume of leads is what many insurance companies live on, but highly targeted campaigns can only generate so many leads.

 

PPC Is Limiting

 

The longer your run Google Ads campaigns you’ll find that there is a limit to how many leads you can generate. Search ads are great, because the user has high intent when they click on your ad and land on your page. The problem is, there aren’t an infinite amount of keywords that convert. You’ll find that there’s a finite number of keywords that generate leads and a finite amount of leads they can generate.

 

Some people believe that by spending more you can increase the amount of leads you can generate, but that just isn’t the case. There are only so many people searching for insurance at a time. Insurance keywords are also incredibly expensive, so it can take months to years to find keywords that have good ROI.

 

Diversify to Win

 

Successful insurance lead ad campaigns are diverse and don’t rely on Google Ads alone. Here are quick ways to diversify your lead generation strategy:

 

  • Use search campaigns to target long-tail less expensive keywords
  • Use remarketing to remind users to come back to your site to complete an action
  • Utilize social media organic and paid
  • Use email marketing

 

While display campaigns don’t always perform best for lead generation, they can help you reach more people, which is important when you’re attempting to grow your insurance lead ad campaigns.

 

Can’t seem to get ROI from your insurance lead ad campaigns? Buy insurance leads from Parasol Leads instead. Learn more about what it’s like to work with us today.

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