How to Protect Your Insurance Agent Leads Investment
How to Protect Your Insurance Agent Leads Investment
Investing on exclusive insurance leads can be very lucrative. It offers a fast and easy way to populate your sales prospects with a proven lead conversion rate of as high as 40 per cent. Every now and then, however, insurance leads conversion rate fails. Whether it is due to mismatched leads or inappropriate filters, conversion from leads to sales easily suffers. What, then, can you do to protect your investment against low-performing leads?
1. Choose your leads carefully – it would help keep your ROI up if you could make sure that you got the high-quality insurance leads only. There are generally two types of leads that you will find: shared and exclusive.
Shared leads are cheaper, but with lower conversion rates. Typically, shared leads are old and have been recycled already. Exclusive insurance leads , on the other hand, cost more but convert more as well because they are fresh and accessible only to you.
2. Use your initial purchase as test and proceed with caution – most insurance lead providers do not require a minimum purchase. Make sure that you start investing on their leads conservatively at first.
Test the water and judge the quality of leads you get. How many of them turned into prospects? How many of them failed? How many of them were you able to return? If you’re happy with the results, you can go ahead and buy more. If not, contact the lead provider and ask for a resolution.
3. Take advantage of the company’s return policy – the best providers of insurance agent leads will not shy away from having a generous return policy. The term varies from one provider to the next, but in most cases you can return an insurance lead that doesn’t have valid contact information or a clear interest on an insurance product.
Typically, a lead fails your target return of investment when the customer applying for an insurance quote has entered inaccurate data on the application form. Although these data get validated before they are passed on to insurance agents, there will be some cases when inaccurate information makes it to the database. As a failsafe, insurance agent leads providers offer a return policy to replace these leads.