How to Check the Quality of Your Purchased Auto Insurance Leads
How to Check the Quality of Your Purchased Auto Insurance Leads
How do you test the quality of your purchased auto insurance leads?
Looking for auto insurance sample leads can be time consuming. There is also no guarantee that insurance agent lead providers will offer you high-quality, prequalified leads. A chance to return purchased leads when they happen to be of poor quality, sounds even more impossible.
Finding a provider that offers you free auto insurance sample leads , is a very lucky chance for you to conduct your own little test and make your own analysis with mostly zero percent chance of loosing money. So when offered one, you have to grab that opportunity to adopt a little trial and error form of marketing and immediately learn from the experience. How do you check the quality of your purchased auto insurance leads? Here’s a few ideas to get you started:
Check Age of Lead – age of leads play a big role in lead conversion. As a paying customer, you may want leads that have just recently signed up. Make sure to monitor the age of your auto insurance sample leads. And track which converts and which do not. This way, you will find a pattern of how old or fresh the leads you’re buying should be.
Mind Exclusivity of Leads – Some leads that are being sold are shared leads. As opposed to Exclusive Leads , Shared Leads are normally being sold to at least five companies. If this is the type of leads you have signed up for, chances are, there are other four agents besides you who are fighting for one and the same lead. With shared leads, you are not only going to deal with the chance of converting your calls to sales, but also the chance to be the first one to make the call and convert the purchased lead to sales. Exclusive leads are yours alone. They are not sold to many other agents. With exclusive insurance leads, your chance of converting them to sales lie greatly on your skill over the phone.
Track Frequency of Leads You Receive – Depending on the number of auto insurance leads that you have opted to have, you may get leads daily, weekly or just once. It would be best if you could track how soon or late you receive the sample leads compared to the date when the leads were generated. If you succeed in doing so, you can determine the ideal frequency by which you need to receive your purchased leads.
Mind the Gap – Not all leads, of course, will convert, especially if the provider offers its leads in bulk. When testing auto insurance leads, pay attention to those that failed as well. Analyse the details of failed leads and isolate factors that made them fail. Hopefully, you can avoid leads of the same bad quality in your next purchase.
Purchase Exclusive Auto Insurance Leads Now!