3 Ways Insurance Lead Generation Companies Grow Sales
Partnering with an Insurance Lead Generation Company Reduces Waste and Increases Results
Part of running any successful business is reducing waste. Whether you’re battling wasted time, money or resources – waste reduces your ROI and inhibits growth. Insurance lead generation companies can help you achieve sales goals and reduce waste.
Here’s why more insurance agencies look to insurance lead generation companies for help.
Reduce Ad Waste
Advertising online takes a completely different skill set than most insurance agents possess. To achieve a positive ROI, and maximize conversions, marketers need to understand ad platforms inside and out. Only an experienced digital marketer can navigate settings, create custom audiences, write winning ad copy, and pick keywords that drive conversions.
Attempting to advertise yourself can lead to wasted time, resources and budget. The best insurance lead generation companies employ or work with talented digital marketers who know exactly how to target consumers already shopping for insurance. They know how to create winning campaigns that produce positive results. They can generate quality leads , while maintaining a positive ROI thanks to years of industry experience.
Reduce Prospecting Time
Prospecting is a timely exercise, especially if you don’t use marketing automation. Cold calling or emailing takes skill, and is hard to convert. Insurance lead generation companies provide warm leads that convert at a higher rate than leads generated through cold prospecting methods.
Quality leads from lead generation companies have been sourced by targeting consumers already searching for your products. They are further along the buyer journey, and therefore take less time to convert to sales.
Free Up Manpower
If an agent is responsible for marketing, prospecting and sales you limit their ability to sell. If most of their time is spent generating leads, when do they have time to close them? An insurance sales person should be able to focus on providing quality customer service and closing deals, not prospecting and cold calling or running marketing campaigns.
Let your insurance agents do what they do best, sell insurance. Working with an insurance lead generation company means gaining access to a steady stream of quality insurance leads. Companies like Parasol Leads generate leads that you can distribute to your agents. They receive leads, and work on closing them.
By reducing ad waste and prospecting time, and freeing agents to focus on sales you can grow business and ROI in 2018. Parasol Leads sells high quality leads at competitive rates that increase ROI. Contact us to learn more about our insurance lead generation methods, and how to become a lead buyer.