Medicare Supplement Leads: 3 Key Components for a Successful Sale
Working on Medicare supplement leads is tough. As in any industry that involves sales, rejection goes with the territory and you may have had your share of bad leads and difficult prospects. Nonetheless, Medicare supplement leads remain one of the most lucrative types of sales lead that an agent can tackle. To get the most out of your Medicare supplement leads, below are some of the key components for successfully converting them into sale.
1. Get enough leads that you can handle – whether you buy Medicare supplement leads or generate your own, it is important to scale the number of your leads according to your capabilities and resources. While you invest on your leads, be mindful of the ROI they will bring.
Remember that a lead is only valuable when they are fresh. You wouldn’t want a big pile of leads that will only get obsolete by age. One way to fully utilize the leads you get is to keep a first in, first out system. Work on leads that come first. This will make sure that no lead will get wasted just because they got superseded by newer leads.
2. Make use of lead management software – stay on top of all your Medicare supplement leads by making an effective use of your lead management software. It is every agent’s most important tool because, these days, an agent has to have not only sales savvy but the tech savvy as well to use all available sales resources. Lead management software will allow you to handle leads more easily; resulting in more calls and increased lead volume.
3. Have a system in place. Monitor. Refine – one mistake often committed by insurance agents is to think that calling a lead is all that there is to it. There are, however, more to the sales process of closing Medicare supplement leads than that.
Successful agents meet their targets not only because they are good at selling, but also because they follow a system that they developed through the years. Eventually, this system becomes a sales process that they can plug and play, allowing them to sell more, easily.