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5 Ways to Generate More Exclusive Insurance Leads with Your Blog


Insurance Marketing   Health Insurance Leads   Home Insurance Leads  

Generate More Exclusive Insurance Leads with Better Blog Posts

 

Marketers who prioritize blogging are 13x more likely to have positive ROI, according to HubSpot. Blogging is how many businesses drive traffic to their website and calls to action. If you’re looking to generate more exclusive insurance leads, it’s time to invest in your blog.

 

Establish Your Business as an Authority

 

Blogging can help your company establish itself as an authority on insurance matters. By writing blog posts that educate consumers on various insurance products and your services, you can position yourself as the go-to resource for insurance questions.

 

The more valuable the content you provide, the more likely your posts are to rank on search results. Those blog posts will attract more visitors to your website, which will help you generate more exclusive insurance leads.

 

Here are some ways to improve your exclusive lead generation through blogging.

 

Don’t Forget the CTA

 

Whether you’re looking to generate exclusive health insurance leads or the best life insurance leads, you’ll need a clear CTA to get visitors to take the actions you want them to take. A call to action is a way to get your reader to take a desired action. If your goal is to get visitors to call you, list your phone number in blog posts where it’s visible and use a call to action like “Call us Today.”

 

Create Gated Content

 

Gated content allows you to obtain the contact information of potential leads. You can put resources together that insurance customers might be interested in like a check list or list of ways to save on insurance. Many insurance companies use free quotes as a way to gather contact information from prospects as well.

 

Use All Real Estate

Your margin is a great place for a banner. The right sidebar is a great place to put your call to action to generate some exclusive health insurance leads. If you manage a WordPress blog, you can add widgets to the margins to feature your CTA.

 

Add a Delayed Pop Up

Another place to gather information is with a pop up. Create a delayed pop up that appears after a user has been on your blog page for a few minutes. You can ask them to join your email newsletter or request an insurance quote. If you manage your blog in WordPress, you can accomplish this with any number of pop up plug-ins.

 

Share Your Posts on Social Media

Having a social media following is also important to the success of your blog. Post your blog posts to your social media channels and boost them to consumers who have expressed an interest in the type of insurance you sell. It’s a great way to generate exclusive insurance leads.

 

Insurance leads companies like Parasol Leads can help by providing high quality exclusive insurance leads. Contact us today to learn more about our insurance leads.

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