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Online Leads Buying Guide for Higher Returns


Buying Insurance Leads  

Online Leads Buying Guide for Higher Returns

 

While it sounds tempting to buy cheap insurance leads online, you should not make your buying decision based on leads price alone. Leads purchased cheap might give higher returns, but they do not all convert 100 percent. You need to factor in the conversion rate as well to get their real ROI.

 

Leads conversion rate depend on several factors. A large part of these has to do with the quality of the insurance leads and the provider that generated them. To help you get the highest returns possible from purchased leads, here’s a few ideas to consider when you shop online for insurance leads:

 

1. How were the leads generated? The method used in generating the leads substantially affects their quality. You should know that not all providers use the same lead generation techniques. They differ in style and so is the result of the leads they’re selling. Ask the leads provider about their system and do a research on its proof of concept.

 

2. How old is the lead when they are delivered to you? The age of the lead is a crucial element in the sales process. Because new leads typically convert higher than old leads, each lead should be delivered to you hot. Some leads are cheaper because they are old, so make sure you get only new leads when finalizing your purchase. In the industry, old leads are generally those that have been generated 48 hours and beyond.

 

3. Are there additional charges? Depending on the lead generation service provider, some leads may ha have various fees in addition to the list price. Some, not all, providers hide these charges in the form of deposit fees, upfront payments, etc. you should stay on the lookout for these kinds of schemes as they can bring your total expenses really high.

 

 

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