Convert More Insurance Leads by Rethinking Your Lead Generation Strategy
How Insurance Agencies Can Retain and Gain More Business by Rethinking Lead Generation
Insurance agents can grow without compromising service or putting retention at risk. Digital tools and buying insurance leads can help insurance agents focus on areas where they can provide value to the client, and tap into untouched markets. Independent insurance agents currently allocate 21 percent of their time to customer service, but many want to cut that by half by 2020. Meanwhile, agents spend just 9 percent of their time prospecting clients. A recent study claims agents want that to increase to 16 percent in 2020.
Deprioritizing Customer Service Puts Clients at Risk
In this technology driven era and political climate, consumers need a trusted insurance advisor now more than ever to guide and advocate for them. There’s no better person to do that for them than an independent insurance agent.
Safeco recently conducted its Agent for the Future survey to get input from independent agents about how they are adapting to current industry changes, what they think is important in the future, and how they’re preparing for 2018 and beyond. Safeco surveyed 600 independent insurance agents regarding industry trends, and how those trends would shape insurance through 2020.
Today, agents spend the majority of their time retaining existing clients, which means less time is spent on generating new business. Agents surveyed indicated that they want to spend more of their time quoting and pursuing new business by 2020. Wanting to grow business is not unusual, but how do insurance agents plan to achieve growth goals without providing quality customer service?
According to the survey, agents plan to decrease the amount of time they spend responding to customer service needs. However, today’s consumers want more ways to engage and do business whenever they want from wherever with any device. The survey also revealed that 60 percent of insurance agents recognize consumer’s need for online and mobile solutions. Millennials want to be able to speak to an actual person when it’s convenient for them. The majority of agents surveyed believe that millennials will have a major impact on their agency by 2020.
Better Insurance Leads
Customer service is one of the best ways insurance agencies can keep clients from comparing quotes. In an industry where “lowest price” often drives consumer decisions, agencies can’t afford to drop the ball on customer service to simply increase lead generation.
By working with insurance lead generation companies, agents can spend more time on quoting and providing customer service. Prospecting is timely, and doesn’t always convert well.
Insurance lead generation companies do the prospecting for you. By running highly targeted marketing campaigns, they generate insurance leads that are more likely to convert, which helps grow sales without risking client retention rates. Leads are sold at a fixed price, and you can buy the amount of volume you need to meet business goals.
Learn more about Parasol Leads insurance lead generation practices, and how you can buy insurance leads today. Grow your insurance agency without risking losing clients.