LinkedIn As An Insurance Leads Generation Tool
LinkedIn As An Insurance Leads Generation Tool
Founded in 2002 and launched in May of 2003, LinkedIn has grown to be one of the largest professional networks with around 135 million users in more than 200 territories and countries around the globe. With that being said, many insurance professionals have been using LinkedIn as an insurance leads generation tool, and if you’re not one of them, then you’re missing out on an opportunity to access millions of insurance leads via the Intranet.
Who Uses LinkedIn and Why?
If you’re in the market to acquire insurance leads, then LinkedIn gives you access to an already-made network of individuals to network with from a variety of industries. Small business owners, entrepreneurs, consultants, journalists, students, corporate professionals, nonprofit organizations, venture capitalists, and the list goes on and on as to who is on and actively using LinkedIn. And these individuals use LinkedIn to network for a variety of reasons, including:
- To stay in touch with friends and colleagues.
- To find experts and ideas.
- To explore opportunities and generate leads.
- To identify resources to meet their personal or business needs.
Though an insurance agent may use LinkedIn for all of these reasons, the last three in the list above are key to using LinkedIn to generate insurance leads. Many individuals are looking for your expertise and resources to meet their insurance needs, which means you want to be on LinkedIn so it’s your name and business they find.
How Should You be Using LinkedIn to Generate Insurance Leads for Your Business?
As you begin to build your LinkedIn profile, or update it in the event you already have one, you want to be sure it’s optimized so it can work effectively for your business. In addition, you want to be sure you’re actively engaging on your profile page. If you’re not taking both of these factors into consideration, then you’re not getting the most out of the LinkedIn experience. Otherwise, simply building a page and letting it go without interaction isn’t going to cut it.
To create a fully optimized experience via LinkedIn, do the following:
Review the LinkedIn Training Center for a lot of helpful information and steps to using LinkedIn.
Fully complete your profile with keyword rich content. An incomplete profile can look unprofessional, so keep this in mind. Also, using keywords will help you get found within the LinkedIn search engine, as well as in external search engines such as Google and Bing.
Actively Network! People will respond when you engage with them. When people leave comments for you, be sure to respond within 24 hours. The more you engage, the more interest you’ll generate, which means your network will continue to expand to give you access to more insurance leads for your business.
It takes a little effort on your part, but it’s worth it. You’ll be pleased with the results as you see the insurance leads coming in via your LinkedIn network.
ParasolLeads’ primary goal is to establish solid relationships with agents to help meet their needs for high quality, exclusive insurance leads. LinkedIn is a great tool to help make this happen.
To find out more about using LinkedIn to generate insurance leads for your business, download our free guide,”