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Buying Insurance Leads – Common Myths and Misconceptions


Buying Insurance Leads  

Buying Insurance Leads – Common Myths and Misconceptions

 

Your success in the insurance industry lies entirely on your ability to generate leads. As an agent, you can’t afford to be without them. To be successful in this business, you need to always find opportunities where you can get in touch with people and convert them into sales.

 

It is an efficient way to get quality leads easily, contrary to the following myths and misconceptions that deter many agents.

 

Buying leads is costly – While insurance leads do cost, the expenses you may incur are very near what you might otherwise spend on marketing and advertising. There really are no free leads. Some costs less than the others. When you buy leads, it is straightforward and easy to see what you’re spending on. This will help you determine the returns that you get from the investment you just made.

 

Leads have unproven ROI – There is an entire industry dedicated to generating leads. They may differ in their generation techniques, which may result in leads with varying conversion rate. Still, purchased leads have proven ROI. You may not need to look far, but read industry review sites to know what other agents have experienced when transacting with insurance leads providers. Some reports of conversion rate as high as 40 per cent.

 

The partnership is binding – When you buy leads, you enter into a partnership. However, this does not mean you will be under any contract. The partnership is merely used to express the idea of togetherness between you and the insurance provider toward the success of your business.

 

 

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