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Insurance Lead Generation Methods


Insurance Marketing   Insurance Sales  

Insurance Lead Generation Methods for the Modern Insurance Agency

 

Whether or not you are successful as an insurance agent has a lot to do with your, and your agencies, ability to generate insurance leads. Insurance lead generation is the marketing aspect of a mostly sales role. Insurance lead generation is a time consuming and sometimes costly endeavor. There are hundreds of ways to generate insurance leads, but in order to secure the best ROI, close examination is required. That means weighing the cost of things like time, when determining which lead generation methods are most beneficial and cost effective.

 

Diversifying your lead generation methods is not only a great way to provide security and stability to your insurance marketing efforts, but allows agents and agencies to a/b split test. It’s only through testing can you determine with insurance lead generation methods work best for your sales team, and result in the highest ROI for your insurance business.

 

Insurance Prospect Lists

 

Direct mail and telemarketing are two of the most popular methods of insurance lead generation. Part of that popularity comes from the fact that these two methods are also two of the oldest ways to generate insurance leads. Many insurance companies don’t want to rock the boat when it comes to insurance marketing, but that can result in stagnant campaigns and loss of growth. Direct mail and telemarketing campaigns require and depend on prospect lists. Some insurance agents generate their own prospect lists, while others purchase lists from data companies or list brokers. Purchasing a list can be expensive, and quality isn’t always guaranteed.

 

Traditional Insurance Advertising

 

Besides direct mail and telemarketing, insurance agents can generate insurance leads through traditional advertising like newspaper, TV, and radio ads. While traditional insurance advertising can still earn insurance agencies significant revenue, true metrics are difficult to track. In ad on TV may bring you thousands of impressions/views, there’s no way to truly determine if these views fall within your target demographic. The same is true for radio and newspaper ads. Agencies can provide insurance marketers with audience insights like viewership/readership, but traditional advertising lacks the irrefutable data that comes from digital campaigns.

 

Digital Insurance Marketing

 

Insurance lead generation has changed significantly in the past few years, thanks to digital marketing and social media. Insurance agents can now buy leads in bulk from online lead generation companies, who can provide high quality insurance leads thanks to highly targeted digital campaigns. With a digital campaign, insurance marketers can target specific demographics. You can retarget existing customers to cross-sell other insurance prospects, or generate new leads through remarketing campaigns. Digital marketing as made it possible for insurance agencies to grow at far faster rate than ever before.

 

Looking to leverage high quality leads from insurance marketing campaigns? Contact Parasol Leads to learn more about our insurance marketing and insurance lead generation campaigns, and find out how your agency can benefit from high quality insurance leads from Parasol Leads.

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