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Online Insurance Leads: What They Have That Other Leads Don’t


Buying Insurance Leads  

Online Insurance Leads: What They Have That Other Leads Don’t

 

Buying leads online is one of the secrets of any successful insurance agents. It can substantially expand the customer base of an agent, even to prospects that he will not otherwise reach because of his limited time and resources. As more and more people do their shopping online, the Internet becomes the best place to look for customers.

 

One of the things that work in favor of online insurance leads is their high conversion rate. Online leads are typically generated via web properties and Internet destinations where people can get insurance quotes. These are leads that, by getting an insurance quote, have already prequalified and ready to move forward with their purchase.

 

Because the prospects from online leads are already interested in insurance products, they have higher conversion rate. Online leads have been reported to convert as high as 45 percent. There is less hard-selling and cold-calling involved since these prospects belong to the target market that do not need evangelization on why they need to buy insurance packages.

 

Also, compared to other leads generated via other methods, online leads are pretty easy to manage. They often come bundled with insurance leads management software that an agent can use to sift through the leads.

 

The online lead management software makes it easy for the agent to access his leads database and organize it. It can facilitate the sales process by connecting the database to various forms of communication like email and your own VoIP phones.

 

 

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