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Common Mistakes in Buying Insurance Leads


Buying Insurance Leads  

Common Mistakes in Buying Insurance Leads

 

These common mistakes in buying insurance leads may result in extra expenses – forcing you to shell out more money than you need to.

 

1. Buying Cheap Insurance Leads You might be thinking that these leads do not cost much and you hastily want to buy them. Beware of the quality of cheap leads that are being sold by many websites who claim that they can supply you with cheap leads in large numbers. Unknowingly, you may be receiving months-old leads from them. Or you may end up getting shared leads that you have to win over other agents whom they have sold the same bunch to.

 

While it makes sense to think that a low-price lead will result in higher profit, buying it may turn out to be a waste of your time and money because they convert poorly.

 

You probably need dozens of them before you get a good one that will convert into a paying customer. In buying insurance leads, try to consider quality over price.

 

2.Getting into a contract with the lead provider - Some, not all, insurance leads providers impose a minimum number of purchases before you can avail of their services. They may even ask for an agreement that will commit you to a certain amount of time. While this is not a common practice among providers, some agents fall trap to it. The result is that they end up paying more than they have to, and still get poor results from their purchased insurance leads. Consider buying leads from providers who do not bind you with contracts.

 

3.Having more leads than you could handle - While having leads on your desk at all times is good for your business, letting them pile up may only cause you to lose money. Each lead has to go fast, or you will end up with aged leads who may have already bought an insurance product from other agents. In the course of buying leads, consider a contingency plan.

 

Does the lead provider offer an instant “turn-off” feature to their lead generation service? Do you know of any agents with whom you can share excess leads? You need to think through the process and visualize every scenario how the generated leads will fit in your sales process.

 

 

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