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5 Offline Marketing Ideas to Generate Insurance Leads


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It’s easy to get caught up in all the cool online marketing methods available today, such as social media (Facebook, Twitter, etc.), blogging, Google Places, online directories, and the list is virtually endless. However, to have a robust insurance marketing strategy, an insurance agent should consider a combination of online and offline marketing strategies to generate the most insurance leads possible.

 

Below are 5 offline marketing strategies to give your business a boost to move you in the right direction for those high quality insurance leads you’re looking for.

 

1. Use Business Cards – It’s likely business cards will always be used so you can easily hand out your information anytime you come into contact with someone. You can also ask others for theirs so you can follow-up with them. Your business card should include your name, contact information (phone and email) and web address at a minimum.

 

2. Attend Events – The more you’re in front of people, the more exposed you are to generate insurance leads. Attend networking events, industry events, training sessions, networking groups, community events, etc.

 

3. Look Into Hard Copy Circulars – Many get so focused on blogging and online article directories that they forget that hard copy circulars still exist. Find a couple industry-related ones, and consider advertising or writing an article for them.

 

4. Post Fliers and Sales Pages – When strategically used and placed, one-page fliers or sales pages can help you market your insurance business. Consider placing them on grocery store and hospital posting boards, for example, and be sure to include your contact information.

 

5. Give Presentations – Building your credibility and expert status in your industry are important for your business, and presentations are a great way to do this. Offer to give presentations at networking or training events, or even for a lunch and learn where a business could benefit from your services.

 

These activities are a great place to start to ensure you have a strong offline insurance marketing strategy. Choose at least one or two new ones you don’t already use to generate new insurance leads sooner rather than later!

 

These activities are a great place to start to ensure you have a strong offline insurance marketing strategy. Choose at least one or two new ones you don’t already use to generate new insurance leads sooner rather than later!

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