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Ask These 6 Questions in Your Insurance Prospecting Emails to Get More Leads


Insurance Marketing   Insurance Sales  

Don’t Forget to Include These Questions in Your Insurance Prospecting Emails

 

Asking a question in a social media post increases the amount of comments your post will receive, but did you know questions can also help your insurance prospecting emails perform better?

 

Ending your insurance prospecting emails with a question can allow you to demonstrate your expertise and launch meaningful conversations.

 

Including a question also makes your insurance prospecting email unique, which is vital to your email marketing success with today’s competitive market

According to the Zeigarnik effect, people fixate on unfinished tasks. By ending your prospecting emails with a question, you create a task for your prospect that they won’t soon forget.

Not sure what to ask your insurance prospects? Here are six questions to consider adding to your prospecting email cadence

 

1. Are you interested in learning about the insurance benefits [competitor name] is providing their employees

 

Business owners care about competitor intelligence. Your prospects will want to know what you know about their competition, and how it can give them an advantage.

 

In today’s competitive employee market, candidates have the power. Knowing what a competitor is offering in their benefits package is extremely valuable to help score top candidates.

In addition, this type of personalization also lets your target customer know this email was meant specifically for them, and not just part of an outbound email cadence.

 

2. I see you’re using [insurance company name] for insurance. Why is that

 

If your prospects answer this question, you will gain valuable information on why your target customers are seeking insurance elsewhere.

The phrasing of this question also puts doubt in the prospect’s mind that they’ve made the right decision going with someone else for their insurance needs.

 

3. I see that you’re not investing in [type of insurance]. Why not?

 

This requires some consumer intelligence. You’ll need to know the insurance status of the prospects on your list to ask this question.

 

This requires some consumer intelligence. You’ll need to know the insurance status of the prospects on your list to ask this question.

However, if you do have the information needed to ask this question, you will determine if your prospect understands the insurance benefits they are missing out on, which can better position you for a sale.

 

No matter what the insurance prospect replies, you will be in a position to help and make a strong argument for your agency.

 

4. Would you like to get on a call to discuss the [insurance product] options available to you?

 

Offer to connect prospects with expert, experienced insurance agents. For example:

“Our health insurance agents help clients save 20% on auto insurance. Would you like to get on a call to discuss your current plan and how you can save?”

It’s important to add a value proposition to your request for a meeting. The prospect should clearly understand what they have to gain by speaking with you or one of your insurance agents.

 

5. Have you considered [type of insurance plan]?

 

If you know for certain your prospects don’t have a certain type of insurance or specific benefit in their plan, this is your opportunity to bring it to their attention and educate them on the benefits of adding this to their portfolio.

 

6. Should I save a spot for you?

 

Do you conduct monthly webinars? Maybe you’re hosting an open house or conference to gain new clients.

Offering to hold a spot or giving away a free ticket to a prospect can help move the conversation along.

 

Summary

 

Generate more insurance leads from your insurance prospecting emails by asking questions. Want to grow your insurance business? Get high quality insurance leads now from Parasol Leads.

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