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What Are the Best Online Marketing Ideas for Insurance Agents?


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The Internet presents plenty of insurance marketing opportunities for different businesses. But while most of these marketing campaigns online are applicable to almost any type of industries, they are better adapted to the niche you’re in so they can bring better results. For insurance agents, the key is to take these marketing ideas and tailor-fit them to your marketing goals

 

There is no cookie-cutter approach to online marketing . In order that insurance agents can justify the cost and effort of each insurance marketing idea , goals should be established and met. Whether they need leads, brand exposure, or both, insurance agents will find it hard to make an insurance marketing campaign work if he will just copy what others had done.

 

Here are the best online marketing ideas to help insurance agents develop a workable marketng plan.

 

1. Build communities – marketing online is all about building communities. Whether you have a website or a social media account such as Facebook, Twitter and LinkedIn, you need to be visible. Start working on being found. Advertise, optimize, and be present where your target customers are. The next step is to differentiate your online presence from the competition. Give users something that sticks. You can do so by making the online presence of your insurance business helpful, valuable, informational, or all of the above. The key is to attract insurance agent leads and make them come back to your website.

 

2. Facilitate interactions – compared to traditional marketing, insurance marketing ideas online offer better resources to get real-time feedback from your customers. Via traffic monitoring tools such as Omniture Site Catalyst and Google Analytics, you can get insights on how customers interact with your online campaigns. With these analytics data, insurance agents are equipped to refine each of their marketing initiatives. Make your website conducive to discussions. Be available, as much as possible, to respond to your network in your business pages. Make your online presence count.

 

3. Design it to go viral – the best marketing initiatives are not only free, but far reaching and viral as well. Wouldn’t it be nice to have a community of insurance customers who are willing to endorse you to their network? By creating insurance agent marketing initiatives that are shareable, they spread via word-of-mouth. It is not as easy as it sounds, of course, but with creativity and insights, you just might find what appeals to your customers.

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