5 Ways to Generate Auto Insurance Leads
5 Ways to Generate Auto Insurance Leads
The auto insurance industry is highly competitive making lead generation complicated to say the least. Between the amount of direct and third party competitors, the market is flooded with sites offering “free auto insurance quotes.” How do you generate more auto insurance leads while maintaining a positive ROI?
The Statistics
There are 250 million cars registered in the U.S. The average American owns 0.79 cars. The number of cars per insurance agent is 1,000. While many of your agents would be happy to receive 1,000 leads, it’s important to note that many consumers prefer to deal with insurance companies directly, and not go through local agents.
The goal is so to create a steady stream of highly qualified and targeted leads to fill your agents pipeline at a cost that doesn’t leave you ROI negative.
Insurance Lead Generation
If all you’re doing is direct marketing, there’s a whole world of insurance lead generation opportunities awaiting you.
Here are 5 ways to generate leads for your auto insurance business:
- Friends in High Places
Partnering with an auto dealership or servicing center can help generate big business for your insurance business. Car and auto insurance purchases often go hand in hand. By partnering with a car dealership you can secure a steady stream of referrals. Referral leads often closed faster than other types of leads, because the contact is typically in the market and is being referred by a person or company they trust.
- Join AAA
Becoming a member of your local auto club can help generate auto insurance leads for your business. Members typically have more than one vehicle they need insurance for, and a variety of different needs per vehicle.
- Partner with Driving Schools
Fill your pipeline with new drivers when you partner with driving schools. As people take lessons to get their license, instructors can provide them with a referral to your business for auto insurance. Chances are they aren’t insured yet, since they’re just learning to drive.
- Leverage Social Media
You can generate high quality leads from social media sites like Facebook and Twitter. You can create custom campaigns targeting everything from demographics, to location and interests. You can even create a custom audience by uploading a list of former clients or sales prospects.
- Buy high quality insurance leads from Parasol Leads
At Parasol Leads we utilize several innovative marketing strategies to generate high quality insurance leads for our clients. We offer filtering, so that our clients can preselect the types of auto insurance leads they require, and only purchase those targeted leads.
Our leads are real-time, we do not sell aged leads, which results in higher conversion rates. Our auto insurance leads are never recycled or repackaged, and are exclusive.
We also scrub our leads to ensure high quality. Our exclusive auto insurance leads cost $18, which makes it easier to meet your CPA and ROI goals. Much simpler than attempting to run Adwords campaigns where auto insurance keywords cost $18 to $40 per click.
Contact us today to learn more about our insurance lead generation process and how you can become an insurance lead buyer.