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4 Ways to Drive Exclusive Insurance Leads and Increase Profits


Insurance Marketing   Insurance Agent Blog   Insurance Sales  

Exclusive Insurance Leads are hard to come by, but here are four ways to generate more of them.

 

The right demand generation strategy can drive leads, increase insurance sales and help you dominate the competition. To increase the amount of exclusive insurance leads you produce each month, you need a demand generation strategy that includes smart marketing.

 

By incorporating data-driven strategies into your agency’s marketing efforts, you can increase the amount of exclusive insurance leads you produce and there for increase your client count and sales. Here are just four ways you can do that at your agency.

 

1. Implement an attribution tool.

 

To prove your marketing campaigns are working, you need an attribution tool that can show how your marketing efforts have generated exclusive insurance leads and influenced sales. With what’s known as “closed-loop” reporting, cookies and tracking codes like UTM parameters, you can identify specific visitors who’ve come from your marketing campaigns. These tracking codes are used to trace where a visitor encountered your ad and what actions they took.

 

For example, if you’re advertising on Twitter, you can add a UTM parameter to the end of your URL that’s something like source = Twitter, medium = social media, campaign = exclusiveleads. That will help you determine which platform the lead came from, and which specific campaign. You can get help creating tracking links with tools like Google’s campaign URL builder.

 

2. Eliminate non-buyers

 

According to the Chet Holmes buyer pyramid, only 3% of people are ready to buy now. It can take weeks to months to see returns on money you spend on people who are the beginning of the buyer journey. On the other hand, targeting people who are ready to buy insurance now, will help you see returns much quicker.

 

Search marketing doesn’t allow you to target people based on where they are in the decision-making process. Instead, you bid high CPCs on people who are conducting searches. Instead of search, create a list of prospects who have expressed an interest in insurance recently. Upload that list to your display ad platform and remarket to those people.

 

3. Personalize Your Approach

 

In the age of digital marketing, many people forget about the value in relationship building. People-based marketing means being able to recognize the name of the personal you’re attempting to reach with your advertising. A similar concept is ABM or account-based marketing. This type of marketing includes creating a list of target accounts/people, and focusing your marketing efforts on reaching those people.

 

Your target prospect list should include those people you know qualify for your insurance products and are currently in the market for a new insurance provider or to expand their current coverage. Once you’ve identified the right people, you can tailor your email, social media, display and traditional mailing efforts to reach these people.

 

Take a Multi-Channel Approach

 

It’s important to reach out via multiple channels to convert prospects into exclusive insurance leads that will convert at a higher rate. It’s important to combine your Google Ads strategy with social media marketing and email marketing as well. It can take seven touches before a prospect buys your product, so it’s important to show up where your target audience spends time most.

 

At Parasol Leads we generate exclusive insurance leads daily for our buyers that are high quality and convert at a higher rate. Contact us to learn more about our exclusive insurance leads and lead generation efforts.

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