Insurance Agent Leads Buying Checklist for Higher ROI
Buying insurance leads does not guarantee instant business success. It has to be done correctly if it is to help your business increase its sales. While purchased leads have proven ROI, an insurance business may nonetheless fail when the leads they buy end up to be of poor quality.
Lead quality typically consists of three factors: freshness, frequency, and lead content. These factors determine the conversion rate of purchased leads and have to be carefully considered when you shop around for an insurance lead provider.
Checklist for buying Insurance Agent Leads: Buy now
1. Freshness – the freshness of a lead refers to the duration that has elapsed since the lead was generated. It implies the level of interest that the lead has to proceed with his insurance purchase. The more recent a lead has been generated, the better it will convert. Because of this, you should pay attention to the age of the lead that a provider is selling.
2. Frequency – the frequency by which insurance agent leads are delivered to you is another factor that affects the ROI of your purchased leads. It is ideal that every agent should have a lead on his desk. But if leads just pile up because of sheer volume, they lose value with each day that passed when they are not attended to. Before buying leads, consider your resources and determine a realistic number of leads that your business can manage.
3. Lead Content – purchased leads should ideally have all the information you need to make a follow up. They need to have a working telephone number or an email address so you can get in touch with the prospect. Make sure the provider guarantees the integrity of the lead content, or you would end up with bad leads that worth nothing.
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